Partner Toolkit

Thank you for your interest in sharing a consistent safe sleep message that could help save babies’ lives! All campaign materials in this section can be downloaded and used without express permission from the Sleep Baby Safely campaign. If you wish to alter any item on this page or if you have questions, please contact us.

The Sleep Baby Safely campaign features data-driven facts, consistent messaging, and life-saving tips that everyone should know and share. Click below to download our key campaign messaging aimed at protecting babies from suffocation — every night and every nap!

Social Media Kit

This social media kit is designed for you to share through your social media channels to protect babies from suffocation during sleep. You may download or post a graphic directly, share a tweet directly, or copy a sample post to your clipboard to share on your social media platforms. We’ve also included an infant safe sleep PSA video for you to share, along with campaign hashtags. A full downloadable social media kit is coming soon!

Follow Safe Sleep ABCs – Alone, Back, Crib

Safe Sleep ABCs: Alone, Back, Crib.

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Follow Safe Sleep ABCs — #AloneBackCrib. Always put babies to sleep Alone on their Back in an empty Crib with only a tight-fitting sheet. Learn more safety tips on how to #SleepBabySafely at SleepBabySafely.com —
Imagine 10 kindergarten classrooms that will never be filled with the curious minds of young children. That’s how many babies have died from sleep-related suffocation over the past 10 years in Florida. #DontRiskIt! Learn life-saving tips to #SleepBabySafely at SleepBabySafely.com —
From the time they are born, babies count on their parents to keep them safe. Yet healthy babies die from sleeping unsafely every month in Florida. All of these deaths could have been prevented. Learn the facts to #SleepBabySafely at SleepBabySafely.com —
Sleeping babies on their back is safest. They are less likely to choke and less likely to have their breathing blocked. Learn more tips on how to #SleepBabySafely at SleepBabySafely.com —
More infants die in adult beds than anywhere else. The facts don’t lie: Babies are 40x more likely to die in adult beds than in their own cribs. Learn what you can do to #SleepBabySafely at SleepBabySafely.com —
More infants die in adult beds than anywhere else. The facts don’t lie: Two-thirds of infant sleep-related deaths happened when parents shared a bed (co-slept) with their baby. Learn how to #SleepBabySafely at SleepBabySafely.com —

Share a Room, Not a Bed

Crib next to adult bed graphic – Share a Room, Not a Bed.

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Share a Room, Not a Bed. Bring baby’s crib into parent’s room for the first year, and never put baby to sleep on soft surfaces like adult beds, couches, or air mattresses. Learn more safety tips on how to #SleepBabySafely at SleepBabySafely.com —
Imagine 10 kindergarten classrooms that will never be filled with the curious minds of young children. That’s how many babies have died from sleep-related suffocation over the past 10 years in Florida. #DontRiskIt! Learn life-saving tips to #SleepBabySafely at SleepBabySafely.com —
From the time they are born, babies count on their parents to keep them safe. Yet healthy babies die from sleeping unsafely every month in Florida. All of these deaths could have been prevented. Learn the facts to #SleepBabySafely at SleepBabySafely.com —
The No. 1 cause of preventable child death is infant sleep-related suffocation. In fact, as many children die before their 1st birthday from this one cause, as die in the next 17 years from all other preventable causes combined. Learn how you can #SleepBabySafely at SleepBabySafely.com —
Mother sleeps baby safely in a crib next to the bed.

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Where a baby sleeps at night and during naptime matters. Soft surfaces like adult beds, couches, futons, recliners, and air mattresses pose suffocation risks, as do any loose items in a baby’s crib. Learn what’s best to #SleepBabySafely at SleepBabySafely.com —
More infants die in adult beds than anywhere else. The facts don’t lie: Babies are 40x more likely to die in adult beds than in their own cribs. Learn what you can do to #SleepBabySafely at SleepBabySafely.com —
More infants die in adult beds than anywhere else. The facts don’t lie: Two-thirds of infant sleep-related deaths happened when parents shared a bed (co-slept) with their baby. Learn how to #SleepBabySafely at SleepBabySafely.com —
Sleeping babies on their back is safest. They are less likely to choke and less likely to have their breathing blocked. Learn more tips on how to #SleepBabySafely at SleepBabySafely.com —

Stay Alert While Feeding Baby

Alarm clock graphic – Set an alarm to stay alert while feeding babies.

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Stay Alert While Feeding Baby. Set an alarm and always return baby to crib after feeding. Breastfeed, if possible – it’s best for baby. Learn more safety tips on how to #SleepBabySafely at SleepBabySafely.com —
From the time they are born, babies count on their parents to keep them safe. Yet healthy babies die from sleeping unsafely every month in Florida. All of these deaths could have been prevented. Learn the facts to #SleepBabySafely at SleepBabySafely.com —
Being the parent of an infant can be exhausting – we understand. But falling asleep while feeding your baby can be deadly. #DontRiskIt! Set an alarm, phone a friend, or do anything to stay awake, so you can safely return baby to crib after feeding. Learn what you can do to #SleepBabySafely at SleepBabySafely.com —
The No. 1 cause of preventable child death is infant sleep-related suffocation. In fact, as many children die before their 1st birthday from this one cause, as die in the next 17 years from all other preventable causes combined. Learn how you can #SleepBabySafely at SleepBabySafely.com —
Where a baby sleeps at night and during naptime matters. Soft surfaces like adult beds, couches, futons, recliners, and air mattresses pose suffocation risks, as do any loose items in a baby’s crib. Learn what’s best to #SleepBabySafely at SleepBabySafely.com —
More infants die in adult beds than anywhere else. The facts don’t lie: Babies are 40x more likely to die in adult beds than in their own cribs. Learn what you can do to #SleepBabySafely at SleepBabySafely.com —
More infants die in adult beds than anywhere else. The facts don’t lie: Two-thirds of infant sleep-related deaths happened when parents shared a bed (co-slept) with their baby. Learn what you can do to #SleepBabySafely at SleepBabySafely.com —

Take the Pledge to Sleep Your Baby Safely

Baby sleeping safely on their back in an empty crib – Take the Pledge

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Your baby is counting on you for a safe sleep! Pledge to always lay your baby down to sleep safely – #AloneBackCrib – at night and for naptimes. Take the #SafeSleepPledge to #PreventSuffocation and Sleep Baby Safely every night and every nap. —
I proudly took the pledge to always lay my baby down to sleep safely – #AloneBackCrib – at night and for naptimes. Parents & caregivers, take the #SafeSleepPledge to #PreventSuffocation to make sure your child sleeps safely —
Follow Safe Sleep ABCs – #AloneBackCrib. Always put babies to sleep Alone on their Back in an empty Crib with only a firm mattress and tight-fitting sheet. Learn more safety tips on how to #SleepBabySafely at SleepBabySafely.com —
From the time they are born, babies count on their parents to keep them safe. Yet healthy babies die from sleeping unsafely every month in Florida. All of these deaths could have been prevented. Learn the facts to #SleepBabySafely at SleepBabySafely.com —
Infant sleeping on their back in an empty crib – Take the Pledge

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Sleeping babies on their back is safest. They are less likely to choke and less likely to have their breathing blocked. Learn more tips on how to #SleepBabySafely at SleepBabySafely.com —
Where a baby sleeps at night and during naptime matters. Soft surfaces like adult beds, couches, futons, recliners, and air mattresses pose suffocation risks, as do any loose items in a baby’s crib. Learn what’s best to #SleepBabySafely at SleepBabySafely.com —
Studies have proven that car seats save young lives. If you wouldn’t risk driving your baby without a car seat, why risk sleeping your baby unsafely? Let’s make infant safe sleep as common as car seats. Learn how to #SleepBabySafely at SleepBabySafely.com —

Protect Your Baby Every Night and Every Nap

Infant sleeping on their back in an empty crib to protect from suffocation.

Click below to share this image on your favorite social network.

Follow Safe Sleep ABCs – #AloneBackCrib. Always put babies to sleep Alone on their Back in an empty Crib with only a firm mattress and tight-fitting sheet. Learn more safety tips on how to #SleepBabySafely at SleepBabySafely.com —
From the time they are born, babies count on their parents to keep them safe. Yet healthy babies die from sleeping unsafely every month in Florida. All of these deaths could have been prevented. Learn the facts to #SleepBabySafely at SleepBabySafely.com —
Sleeping babies on their back is safest. They are less likely to choke and less likely to have their breathing blocked. Learn more tips on how to #SleepBabySafely at SleepBabySafely.com —
Infant sleeping on their back alone in an empty crib to protect from suffocation.

Click below to share this image on your favorite social network.

Where a baby sleeps at night and during naptime matters. Soft surfaces like adult beds, couches, futons, recliners, and air mattresses pose suffocation risks, as do any loose items in a baby’s crib. Learn what’s best to #SleepBabySafely at SleepBabySafely.com —
Studies have proven that car seats save young lives. If you wouldn’t risk driving your baby without a car seat, why risk sleeping your baby unsafely? Let’s make infant safe sleep as common as car seats. Learn how to #SleepBabySafely at SleepBabySafely.com —

Don’t Risk It! Protect Babies From Suffocation

Baby sleeping on their back with message to prevent infant deaths by sleeping babies safely.

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Imagine 10 kindergarten classrooms that will never be filled with the curious minds of young children. That’s how many babies have died from sleep-related suffocation over the past 10 years in Florida. #DontRiskIt! Learn life-saving tips to #SleepBabySafely at SleepBabySafely.com —
3,700 U.S. babies die each year from sleeping unsafely. In Florida, a healthy baby dies every other day from sleep-related suffocation. #DontRiskIt! Learn life-saving tips to #SleepBabySafely at SleepBabySafely.com —
The No. 1 cause of preventable child death is infant sleep-related suffocation. In fact, as many children die before their 1st birthday from this one cause, as die in the next 17 years from all other preventable causes combined. Learn how you can #SleepBabySafely at SleepBabySafely.com —
Baby sleeping on their back with messages to always sleep babies alone.

Click below to share this image on your favorite social network.

More infants die in adult beds than anywhere else. The facts don’t lie: Two-thirds of infant sleep-related deaths happened when parents shared a bed (co-slept) with their baby. Plus, babies are 40x more likely to die in adult beds than in their own cribs. Learn how to #SleepBabySafely at SleepBabySafely.com —
Studies have proven that car seats save young lives. If you wouldn’t risk driving your baby without a car seat, why risk sleeping your baby unsafely? Let’s make infant safe sleep as common as car seats. Learn how to #SleepBabySafely at SleepBabySafely.com —